| | Viral
Marketing | “Viral marketing describes a strategy that encourages individuals
to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence”1
Viral marketing was originally identified by Steve Jurvetson and
Tim Draper, the founders of Hotmail, in 1996. They defined it as
“customers do the selling” with each Hotmail email having the footer “Get your private, free email from Hotmail ….” | |
| | | Exponential spread
It achieves exponential spread through and with the approval of peer to peer networks and does require elements that ensure the
campaign goes viral such as humour, value, exclusivity, controversy, simplicity
Online planning
We use our experience in creating, launching and tracking viral
marketing campaigns when planning digital
Digital training
We examine and explain the commercial applications of viral
marketing in the Metropolis digital training workshops
1 The Six Principles of Viral Marketing, 2000, Dr Ralph F Wilson | |