| | Blogging | We undertake digital marketing and campaign planning for
advertisers, digital and marketing agencies.
Planning
We can cover brand campaigns, provide guidance for new
business pitches and proposals.
With our experience in marketing communications, we can build
on your existing knowledge with our insight to boost your digital
capability.
Objective
Our aim is to direct your digital marketing so it’s perfectly aligned
to your overall marketing’s objective and hits your key
performance targets.
We achieve this through our meticulous planning, which spans
from evaluation through to research.
Process
Our planning process includes evaluating the effectiveness of
existing digital activity, defining the value proposition, interpreting
market sector research and undertaking competitive analysis.
In tandem with this, we examine and interpret the impact of
additional elements, such as regulatory issues through to
exploring the latest technological innovation.
The planning cycle
The online planning cycle creates key stage indicators:
• positioning analysis
• key performance indicators (KPI’s) geared to online customer
acquisition and retention. online media channels selection
• tactical media planning
• implementation scheduling
• budget planning
• campaign analytics and performance metrics
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