| | eCRM | Customer relationship management plans, schedules and
controls the pre-sale and post-sale activities for a brand, product
or service. It embraces all the aspects of dealing with a customer
(or consumer) from call centres, sales force, marketing, technical
support through to the field service. eCRM delivers the digital
element of CRM.
This can include a wide range of personal communication using
email newsletters, mobile marketing, and personalised content.
We help clients understand, through digital training workshops
and online planning, the scope of eCRM programmes, best
practices, new opportunities and how to leverage consumer
relationships online.
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